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Green Singles Wanted


Survey reveals 80 percent of single adults seek a partner committed to the environment

Thinking of spending this weekend alone, curled up on the sofa and drowning your singledom sorrows in a tub of organic ice cream, while paying your bills online? Don't let being a "green" single make you blue. The results of a new survey conducted by PerfectMatch.com®, a leading online dating and relationship service, indicate that more than 80 percent of single adults between the ages of 30 and 59 agree that a partner's commitment to the environment is important to enduring, romantic relationships.

"Online relationship sites offer a more targeted approach. We attract singles with particular passions," said Duane Dahl, CEO and founder of PerfectMatch.com. "Living an ecologically responsible life shouldn't mean you need to compromise or sacrifice your personal relationships. We take a more intelligent approach to relationships and focus our efforts on bettering the odds for individuals serious about finding their true love."

"People who are 'green' often integrate environmental responsibility in their approach to life," says Dr. Pepper Schwartz, PerfectMatch.com relationship expert and tenured professor at the University of Washington. "Environmentally conscious people just can't feel that someone is a soul mate if they don't share their concern for the Earth. It's like dating a smoker if you're a non-smoker."

Although single adults have a mental list of traits they would like to see in a prospective partner, for many, that list now includes the addition of characteristics like "conservation" or "recycler." According to survey respondents, keeping green is every bit as important to compatibility as political views and religious affiliation.

Other key survey findings include:

  • Go Green or Go Home: Don't want to date someone who litters or brags about their gas-guzzling car? Almost 55 percent of respondents agree that a partner's commitment to the environment is important, while 28 percent say it's a deal breaker. 80 percent of respondents recycle at home, as do 78 percent at work.


  • Green Marriages: Something old, something new, something borrowed ... something green? Only 6% of the respondents said they could "absolutely" see themselves married or in long-term relationship with someone who has opposite environmental views.


  • Anti-Green Pet Peeves: More than 40 percent of respondents ranked "doesn't recycle" as their biggest anti-green pet peeve. 36 percent responded that they were irked by those that don't turn off the lights. Taking long showers was another "no-no" with a 12 percent response.


  • Taking Ourselves More Lightly: How many people does it take to change a light bulb? Who cares, as long as they're using compact fluorescent lights. Approximately 70 percent of respondents said they have swapped out incandescent light bulbs for compact fluorescent lights to conserve energy. This compares to last year's national average when Americans bought about 2 billion light bulbs and just 5 percent were compact fluorescents.


  • Green Companies Get the Green: What does brand recognition mean to you? Three out of four respondents would buy products manufactured by an environmentally friendly business if the price and quality were equal.


Due to its members' overwhelming requests, PerfectMatch.com has also added environment-related questions to its proprietary compatibility system, Duet®. Duet® is PerfectMatch.com's exclusive Total Compatibility System that is proven to be more effective than any relationship tool on the Web.

"Unlike all of the other dating and relationship sites, we dedicate ourselves to ensuring the best possible user experience, from log-on through log-out," concludes Schwartz. "We try hard to match people based on the issues that really matter. This not only helps people find a person who shares a central, core belief, but also helps people, who live their everyday lives by environmental principles, find someone who can share that approach to life."

Survey Methodology
PerfectMatch.com's four million members were invited to participate in a multiple-choice survey recently posted on PerfectMatch.com. The poll generated more than 16,000 responses. Take the Green survey now



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